Wettie

A brand refresh completed for a leading wetsuit and spearfishing equipment specialist.

A brand refresh completed for a leading wetsuit and spearfishing equipment specialist.

Wettie Brand Refresh

Wettie Brand Refresh

The Challenge: Refresh the Wettie logo so that it better reflects the quality of products. The brand needed to be more cohesive and consistent to help further establish Wettie as a leader in the New Zealand market.

The Challenge: Refresh the Wettie logo so that it better reflects the quality of products. The brand needed to be more cohesive and consistent to help further establish Wettie as a leader in the New Zealand market.

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Wettie Logo – Round 5_Artboard 1 copy

The Solution: Our shark symbol is inspired by the Wettie story – restless, adventurous, unbound by convention. It also echoes Wettie's unique place in the world – New Zealand. The koru, which is often used in Maori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.

The Solution: Our shark symbol is inspired by the Wettie story – restless, adventurous, unbound by convention. It also echoes Wettie's unique place in the world – New Zealand. The koru, which is often used in Maori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.

BEFORE

BEFORE

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AFTER

AFTER

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We like to keep our concepting process open and collaborative to help iron-out challenges early on. It was during this concepting stage that we explored incorporating fish into the logo. A shark was ultimately chosen because of its fit with the Wettie brand story.

We like to keep our concepting process open and collaborative to help iron-out challenges early on. It was during this concepting stage that we explored incorporating fish into the logo. A shark was ultimately chosen because of its fit with the Wettie brand story.

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wettiesketch
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We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.