Wettie Brand Refresh
Wettie Brand Refresh
The Challenge: Refresh the Wettie logo so that it better reflects the quality of products. The brand needed to be more cohesive and consistent to help further establish Wettie as a leader in the New Zealand market.
The Challenge: Refresh the Wettie logo so that it better reflects the quality of products. The brand needed to be more cohesive and consistent to help further establish Wettie as a leader in the New Zealand market.
The Solution: Our shark symbol is inspired by the Wettie story – restless, adventurous, unbound by convention. It also echoes Wettie's unique place in the world – New Zealand. The koru, which is often used in Maori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.
The Solution: Our shark symbol is inspired by the Wettie story – restless, adventurous, unbound by convention. It also echoes Wettie's unique place in the world – New Zealand. The koru, which is often used in Maori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.
BEFORE
BEFORE
AFTER
AFTER
We like to keep our concepting process open and collaborative to help iron-out challenges early on. It was during this concepting stage that we explored incorporating fish into the logo. A shark was ultimately chosen because of its fit with the Wettie brand story.
We like to keep our concepting process open and collaborative to help iron-out challenges early on. It was during this concepting stage that we explored incorporating fish into the logo. A shark was ultimately chosen because of its fit with the Wettie brand story.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.