A brand refresh completed for a leading wetsuit and spearfishing equipment specialist.

A brand refresh completed for a leading wetsuit and spearfishing equipment specialist.

Wettie Brand Refresh

Wettie Brand Refresh

The Challenge: Refresh the Wettie logo so that it better reflects the quality of products. The brand needed to be more cohesive and consistent to help further establish Wettie as a leader in the New Zealand market.

The Challenge: Refresh the Wettie logo so that it better reflects the quality of products. The brand needed to be more cohesive and consistent to help further establish Wettie as a leader in the New Zealand market.

Wettie-Cards2
Wettie Logo – Round 5_Artboard 1 copy

The Solution: Our shark symbol is inspired by the Wettie story – restless, adventurous, unbound by convention. It also echoes Wettie's unique place in the world – New Zealand. The koru, which is often used in Maori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.

The Solution: Our shark symbol is inspired by the Wettie story – restless, adventurous, unbound by convention. It also echoes Wettie's unique place in the world – New Zealand. The koru, which is often used in Maori art as a symbol of creation, is based on the shape of an unfurling fern frond. Its circular shape conveys the idea of perpetual movement, and its inward coil suggests a return to the point of origin.

BEFORE

Before2

AFTER

After2

We like to keep our concepting process open and collaborative to help iron-out challenges early on. It was during this concepting stage that we explored incorporating fish into the logo. A shark was ultimately chosen because of its fit with the Wettie brand story.

We like to keep our concepting process open and collaborative to help iron-out challenges early on. It was during this concepting stage that we explored incorporating fish into the logo. A shark was ultimately chosen because of its fit with the Wettie brand story.

More of our work

AugustaWebsite

Foster CapitalBranding

AugustaAnnual Report

EECoBranding

WettieBranding

ScalesAnnual Report

OnwatchWebsite

Various ClientsCorporate Communications

BlackbirdBranding

Facebook   Instagram   Vimeo

Buffalo & Co.  34 Courthouse Lane, Chancery 1010, Auckland CBD.  +64 9 300 6343 

© Copyright 2018 Buffalo & Co. - All Rights Reserved

Facebook   Instagram   Vimeo

Buffalo & Co. 
34 Courthouse Lane,
Chancery 1010,
Auckland CBD. 

+64 9 300 6343 

© Copyright 2018 Buffalo & Co. - All Rights Reserved

Buffalo-Black-Logo