Westbury Stud is one of New Zealand's premiere Stud Farms, spread over two picturesque properties in Karaka and Waikato. Buffalo was tasked with redesigning the website so that content was structured in a more simplified manner. To do this, we categorised information into three main sections: Stallions, Sales and Stud Farm. This allowed us to create a more traditional menu system than their previous website, with less need to scroll down content-heavy sections.
The Challenge: The website brief was to create something different from Westbury Stud's competitors, while still keeping the user experience intuitive. Along with the website, we were tasked with creating a brand video to encapsulate the many facets of life at Westbury Stud.
All content, including video, photos, and copy, is customisable through the backend CMS so that Westbury Stud are able to update content in-house throughout seasonal campaigns.
The website: we created a hidden menu system to help hero video and photography, and make this the main focus. Full-screen video and photos are able to be changed-out in the backend throughout seasonal campaigns.
The Westbury Stud website serves a variety of users, all with their own specific needs. Due to this, we made each section display content based on industry best practice and user experience.
We were sure to craft the website to be mobile friendly - so all information is accessible, anywhere.
The Westbury Stud website serves a variety of users, all with their own specific needs. Due to this, we made each section display content based on industry best practice and user experience.
We were sure to craft the website to be mobile friendly - so all information is accessible, anywhere.
Given the growing popularity of video, we always encourage including video content on websites that we build. Below is Westbury Stud's brand video that we produced which has been used not only on their website, but in digital marketing and on TV.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.