The shape of things to come

The shape of things to come

Westbury Stud 2020 yearling campaign

Westbury Stud 2020 yearling campaign

The New Zealand Bloodstock Karaka Yearling Sales is a premiere occasion to buy and sell Yearlings. For the 2020 Sales, we created a theme focusing on the next generation of Westbury Stud stallions.

The New Zealand Bloodstock Karaka Yearling Sales is a premiere occasion to buy and sell Yearlings. For the 2020 Sales, we created a theme focusing on the next generation of Westbury Stud stallions.

Our 'the shape of things to come' campaign was designed around Westbury Stud's two latest stallions - Tarzino and Telperion. We captured footage highlighting their most important features, edited with key racing information about each stallion and supported by a unique music track - something we knew the breeding industry would take note of.

Our 'the shape of things to come' campaign was designed around Westbury Stud's two key stallions - Tarzino and Telperion. We captured footage highlighting their most important features, edited with key racing information about each stallion and supported by a unique music track - something we knew the breeding industry would take note of.

insta-mob

Video content was produced for a 30 second Trackside TVC, as well as online marketing.

Video content was produced for a 30 second Trackside TVC, as well as online marketing.

5 Shape of Things to Come Social Post
4 Shape of Things to Come Social Post

We also designed static social media banners and  Racebook adverts to promote Westbury Stud in the lead-up to the Karaka Sales. For the week-long event we created stable posters, fence banners and billboards.

We also designed static social media banners and  Racebook adverts to promote Westbury Stud in the lead-up to the Karaka Sales. For the week-long event we created stable posters, fence banners and billboards.

The campaign was a huge success, and contributed to what was one of the most successful results for Westbury Stud by producing the sale topping yearling at the 2020 Karaka sales.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.