Big picture thinking for Scales Corporation's detail focused Annual Report.

Big picture thinking for Scales Corporation's detail focussed Annual Report.

Scales 2017 Annual Report

Scales Annual Report

The Challenge: Create a contemporary and refined Annual Report based on the statement "we are agribusiness."

The Challenge: Create a contemporary and refined Annual Report based on the statement "we are agribusiness."

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The Solution: Having partnered with Scales for a number of years, we've learnt that they're masters of detail. We used this insight to craft an Annual Report based on the thinking 'pay attention to the detail and the big picture will take care of itself.' We were able to capture this feeling by the use of satellite imagery of key Scales locations such as orchards and ports, combined with more human focused photography.

The Solution: Having partnered with Scales for a number of years, we've learnt that they're masters of detail. We used this insight to craft an Annual Report based on the thinking 'pay attention to the detail and the big picture will take care of itself.' We were able to capture this feeling by the use of satellite imagery of key Scales locations such as orchards and ports, combined with more human focused photography.

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Facebook   Instagram   Vimeo

Buffalo & Co. 
34 Courthouse Lane,
Chancery 1010,
Auckland CBD. 

+64 9 300 6343 

© Copyright 2018 Buffalo & Co. - All Rights Reserved

Buffalo & Co. is a design agency creating for today’s digital world. We’re passionate about the influence of branding, the power of design, the beauty of images, the impact of words and the ability of our work to influence peoples’ behaviour - ultimately contributing to creating successful brands.

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