Hands-on in every aspect of the agribusiness sector.

Big picture thinking for Scales Corporation's detail focussed Annual Report.

Scales Annual Report

Scales Annual Report

The Challenge: build on the success of the previous year’s annual report with the theme of "we are agribusiness". Also convey that Scales is actively involved in agribusiness at a grass-roots level.

The Challenge: Create a contemporary and refined Annual Report based on the statement "we are agribusiness."

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The Solution: our intention with this annual report was to demonstrate how Scales is ‘hands-on’ in the agribusiness sector. We captured imagery that played on this theme and crafted the copy to follow this format throughout the annual report.

The Solution: Having partnered with Scales for a number of years, we've learnt that they're masters of detail. We used this insight to craft an Annual Report based on the thinking 'pay attention to the detail and the big picture will take care of itself.' We were able to capture this feeling by the use of satellite imagery of key Scales locations such as orchards and ports, combined with more human focused photography.

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Buffalo & Co.  34 Courthouse Lane, Chancery 1010, Auckland CBD.  +64 9 300 6343 

© Copyright 2018 Buffalo & Co. - All Rights Reserved

Facebook   Instagram   Vimeo

Buffalo & Co. 
34 Courthouse Lane,
Chancery 1010,
Auckland CBD. 

+64 9 300 6343 

© Copyright 2018 Buffalo & Co. - All Rights Reserved

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