Scales Annual Report

Scales Annual Report

The Challenge: Create a contemporary and refined Annual Report based on the statement "we are agribusiness."

The Challenge: Create a contemporary and refined Annual Report based on the statement "we are agribusiness."

The Solution: Having partnered with Scales for a number of years, we've learnt that they're masters of detail. We used this insight to craft an Annual Report based on the thinking 'pay attention to the detail and the big picture will take care of itself.' We were able to capture this feeling by the use of satellite imagery of key Scales locations such as orchards and ports, combined with more human focused photography.

The Solution: Having partnered with Scales for a number of years, we've learnt that they're masters of detail. We used this insight to craft an Annual Report based on the thinking 'pay attention to the detail and the big picture will take care of itself.' We were able to capture this feeling by the use of satellite imagery of key Scales locations such as orchards and ports, combined with more human focused photography.