About the project
Ruralco are big supporters of farmers and the broader agricultural community, in and around New Zealand's rural regions. They came to us wanting a campaign that highlighted the value of being a Ruralco member, beyond price and service. The challenge was threefold, inspire pride within Ruralco's membership base, increase engagement within the rural sector, and drive new membership. On top of this monumental task, we also wanted to help break down the urban/rural divide by educating, communicating, and celebrating where our food comes from.
Our solution
We created a campaign based around a classic Kiwi saying, helping it to become part of everyday vernacular within the diverse target audiences. It is even clever enough to work on multiple levels.
Farmers. We've got your back.
We delivered
→ Campaign name.
→ Story and copywriting.
→ Branding.
→ Video script and edit.
→ Radio ad.
→ Animated digital ads.
→ Publication ads.
→ Billboards.
→ Event signage.
"Thank you so much for all your hard work – the Ruralco team are so impressed with the impact we're seeing with this campaign. Amazing work Buffalo!"
– IZANIA, GROUP MANAGER MARKETING, DIGITAL AND COMMUNICATIONS
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
We’re a design agency creating for today’s digital world.
We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.
CONTACT —
[email protected]
(+64) 9 300 6343
Level 1, 1 Elizabeth Street,
Warkworth, Auckland.
P.O.Box 119
21 Matakana Valley Rd,
Matakana 0985.
SOCIAL —
CONTACT —
[email protected]
(+64) 9 300 6343
Level 1, 1 Elizabeth Street,
Warkworth, Auckland.
P.O.Box 119
21 Matakana Valley Rd,
Matakana 0985.
SOCIAL —
CONTACT —
[email protected]
(+64) 9 300 6343
Level 1, 1 Elizabeth Street,
Warkworth, Auckland.
P.O.Box 119
21 Matakana Valley Rd,
Matakana 0985.
SOCIAL —
CONTACT —
[email protected]
(+64) 9 300 6343
Level 1, 1 Elizabeth Street,
Warkworth, Auckland 0910.
P.O.Box 119, 21 Matakana Valley Rd,
Matakana 0985.
SOCIAL —
CONTACT —
[email protected]
(+64) 9 300 6343
Level 1, 1 Elizabeth Street,
Warkworth, Auckland 0910.
P.O.Box 119, 21 Matakana Valley Rd,
Matakana 0985.
SOCIAL —