Backing Rural Businesses
Ruralco campaign

About the project

Ruralco are big supporters of farmers and the broader agricultural community, in and around New Zealand's rural regions. They came to us wanting a campaign that highlighted the value of being a Ruralco member, beyond price and service. The challenge was threefold, inspire pride within Ruralco's membership base, increase engagement within the rural sector, and drive new membership. On top of this monumental task, we also wanted to help break down the urban/rural divide by educating, communicating, and celebrating where our food comes from.

RC-FWGYB-Digital-Ad

Our solution

We created a campaign based around a classic Kiwi saying, helping it to become part of everyday vernacular within the diverse target audiences. It is even clever enough to work on multiple levels.

Farmers. We've got your back.

FWGYB-Back-Cover
FWGYB-Billboard
FWGYB-Full-page-spread

We delivered

  Campaign name.
  Story and copywriting.
→  Branding.
  Video script and edit.
→  Radio ad.
  Animated digital ads.
  Publication ads.
→  Billboards.
  Event signage.

FWGYB-Mag-spread
Horizontal-Bumper-Sticker

"Thank you so much for all your hard work – the Ruralco team are so impressed with the impact we're seeing with this campaign. Amazing work Buffalo!"

–  IZANIA, GROUP MANAGER MARKETING, DIGITAL AND COMMUNICATIONS

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.