Celebrating an obsession with agriculture

Celebrating an obsession with agriculture

Ruralco 'obsession' campaign

Ruralco 'obsession' campaign

Ruralco is a farming co-operative with roots stretching back to 1963. They're well known in the central South Island farming community for supporting farms and rural families with fantastic membership benefits. We were asked to create a flexible campaign to help grow awareness around Ruralco's key values and membership deals.

Ruralco is a farming co-operative with roots stretching back to 1963. They're well known in the central South Island farming community for supporting farms and rural families with fantastic membership benefits. We were asked to create a flexible campaign to help grow awareness around Ruralco's key values and membership deals.

Ruralco's brand tagline 'obsessed with agriculture' was the inspiration for this campaign. Simplicity was a key requirement, as the roll-out was across a wide range of touch points, so we made the messaging and design clever but concise.

Ruralco's brand tagline 'obsessed with agriculture' was the inspiration for this campaign. Simplicity was a key requirement, as the roll-out was across a wide range of touch points, so we made the messaging and design clever but concise.

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We produced billboards, digital ads, publication and press ads, instore posters, indoor and outdoor signage as well as website and email graphics.

We produced billboards, digital ads, publication and press ads, instore posters, indoor and outdoor signage as well as website and email graphics.

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We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.