Don't leave it to chance
Raceform publication TVC

About the project

Raceform is the leading race guide publication in New Zealand with a target market of horse breeders, owners and everyday punters. We were briefed to create a TVC to encourage people to subscribe to the Raceform Guide online or purchase from retail outlets.

Our concept centred around the old adage “by failing to prepare, you are preparing to fail” - which applies 100% when trying to pick a winner or two. Raceform provides all the in-depth horse information that allows you to plan your selections and hopefully give you an edge.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.