Marlin Group - Design, Manage, Build
Naming, Branding and Website

About the project

We were tasked to develop a company name and brand identity that would help position a new residential building company in a competitive market, North of Auckland. Our research and consultation period uncovered key insights that helped to mould a name and a unique position for the team, based around end-to-end design, build and project management. The chosen name, Marlin (Group) - symbolises both excellence (prized catch) and connection to the coastal regions of Matakana, Omaha, Leigh, and Mangawhai. 

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We delivered

   Naming and strategic positioning.
   Branding.
  Brand Guidelines.
   Website.
   Copywriting.
   Business collatoral. 

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The brand embodies the dynamic nature of building homes, while also preserving the familiar qualities represented by the traditional house icon. The brand emblem can also be repeated in a 'scale' formation which is used as a pattern on selected collateral such as business cards, further strengthening brand recognition.

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We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.