Creating a whole new online experience for Brookfields.

Creating a whole new Westbury Stud experience.

Brookfields Lawyers are recognised as one of the leading law practices in New Zealand and were cognisant to acknowledge their 160+ year history built on experience, knowledge and results. Our brief was to create a whole new contemporary look and feel, while also crafting a more inclusive user experience (UX). Along with the website redesign, we were also tasked with consolidating and rewriting the web copy, as well as creating a brand image library.

The Challenge: The website brief was to create something different from Westbury Stud's competitors, while still keeping the user experience intuitive. Along with the website, we were tasked with creating a brand video to encapsulate the many facets of life at Westbury Stud.

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We unified the UX and design by creating a visual identity system anchored by key graphic elements. Lines, gradients and repeating patterns all play their part in helping to guide visitors through key sections of information. 

The brand video: We weaved a theme of 'leading' into key aspects of content, as we followed horses throughout particular life stages, and in various locations over the year.  

We're constantly creating videos to lead seasonal promotions. The example to the right is the 2019 Stallion campaign.

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Working closely with the Brookfields team, we ensured they were able to easily publish and manage articles and guides in-house with a custom CMS. 

The website: we created a hidden menu system to help hero video and photography, and make this the main focus. Full-screen video and photos are able to be changed-out in the backend throughout seasonal campaigns.

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As with all websites, we created a seamless cross-device experience as a priority

The Westbury Stud website serves a variety of users, all with their own specific needs. Due to this, we made each section display content based on industry best practice and user experience.

We were sure to craft the website to be mobile friendly - so all information is accessible, anywhere.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.