A campaign that showcases the art of race days.

A campaign that showcases the art of race days.

Auckland Racing Club Campaign

Auckland Racing Club Campaign

The Challenge: create a campaign that showcases the glamour, colour, romance and the beauty of the horse that surrounds a day at the races.

The Solution: each race day attracts a different audience, so we created a flexible campaign that worked throughout the entire racing season. We focused on making the idea relatable to both people attending and the sport of racing, while setting an aspirational look and feel.

The Challenge: Create a campaign that showcases the glamour, colour and romance that surrounds a day at the races.

The Solution: Each race day attracts a different audience, so we created a flexible campaign that worked throughout the entire racing season. We focused on making the idea relatable while setting an aspirational look and feel.

dividerimage

Auckland Racing Club is New Zealand's premier horse racing and entertainment venue. 'The art of' campaign was created to celebrate the vibrancy, fashion and – of course – live horse racing action seen at every race day.

Auckland Racing Club is New Zealand's premier horse racing and entertainment venue. 'The art of' campaign was created to celebrate the vibrancy, fashion and – of course – live horse racing action seen at every race day.

Multiple video executions were created throughout the campaign. Our Auckland Cup Week video had over 12k views on the Auckland Racing Club's Facebook page.

Multiple video executions were created throughout the campaign. Our Auckland Cup Week video had over 12k views on the Auckland Racing Club's Facebook page.

04-The-Art-Of2

Insight
Auckland Racing Club's unique combination of sport, entertainment, tradition, glamour and culinary delights are all on display at each race day.

Action
The overarching campaign call to action became 'come discover what's on display'. A consistent look and feel was created by aligning beautiful photography and video with 'the art of' based tone-of-voice. 

Entrance
Entrance2

We conducted a pre-season shoot on-site, with models, horses and a jockey. This became the hero content for all communications throughout the racing season. 

We conducted a pre-season shoot on-site, with models, horses and a jockey. This became the hero content for all communications throughout the racing season. 

billboard
Preparation
ddacd2
KarakaMillionAd
ARC7766 Email Signature Twilight Summer Nights2
TwilightSummerNight
ACWBackingPin
arcphone
busbackarc
ddacd
timeout

Behind the scenes footage from the photoshoot.

Behind the scenes footage from the photoshoot.

We continued 'the art of' theme with bespoke lockups for race day events and pop-ups.

We continued the senses theme with bespoke lockups for race day events and pop-ups.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.