Auckland Racing Club 2018–2019 season campaign
Auckland Racing Club 2017–2018 season campaign
The Challenge: create a campaign that showcases the glamour, colour, romance and the beauty of the horse that surrounds a day at the races.
The Solution: each race day attracts a different audience, so we created a flexible campaign that worked throughout the entire racing season. We focused on making the idea relatable to both people attending and the sport of racing, while setting an aspirational look and feel.
The Challenge: Create a campaign that showcases the glamour, colour and romance that surrounds a day at the races.
The Solution: Each race day attracts a different audience, so we created a flexible campaign that worked throughout the entire racing season. We focused on making the idea relatable while setting an aspirational look and feel.
Auckland Racing Club is New Zealand's premier horse racing and entertainment venue. 'The art of' campaign was created to celebrate the vibrancy, fashion and – of course – live horse racing action seen at every race day.
When people spend money on entertainment, they seek experiences that move them, experiences that create lasting memories. One of the best ways to create a memory is by stimulating our senses. The red hues of freshly applied lipstick, the sounds of hooves galloping past, the smell of fresh flowers as you enter through the front gates, the feeling of putting on that brand new dress you've been wanting to show off and the taste of a freshly opened bottle of champagne, those are the memories that often stay with visitors and inspire them to return.
Auckland Racing Club's unique combination of sport, entertainment, tradition, glamour and culinary delights are all on display at each race day.
The overarching campaign call to action became 'come discover what's on display'. A consistent look and feel was created by aligning beautiful photography and video with 'the art of' based tone-of-voice.
Behind the scenes footage from the photoshoot.
Watch behind the scenes footage from the photoshoot.
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