Live it up at Auckland Racing Club.

A campaign that spoilt the senses.

Auckland Racing Club 2019–2020 season campaign

Auckland Racing Club 2017–2018 season campaign

We created a flexible racing season campaign that worked with a variety of racedays and audiences. Our focus was showcasing a day at the races so that it appealed to both horse racing enthusiasts and people just wanting a great day out.

The Challenge: Create a campaign that showcases the glamour, colour and romance that surrounds a day at the races.

The Solution: Each race day attracts a different audience, so we created a flexible campaign that worked throughout the entire racing season. We focused on making the idea relatable while setting an aspirational look and feel.

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A day at the races is the perfect excuse to live it up and have a good time with family, friends and colleagues. 

‘Live it up’ became our call to action, which led us to exploring different ways up could be used in a racing context.

A pre-season photo and video shoot was conducted by us to create hero content for all communications throughout the racing season. 

Stunning photos and video footage were captured during a pre-season shoot on site. This became the hero content for all communications. 

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ARC8477 ACW Static Billboard 5000x7500mm
ARC8338 Twilight Big Screen Ad2
ARC8469 Derby Day Facebook Display 1200x1200px2
ARC8363 CC 12x3m Billboard Mt Wellington-1
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ARC8370 KM Static Billboard 6x3m
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Auckland Cup Week Billboard 2
ARC8389 Paddock Creative – v3
ARC8426 ACW Billboard v2

We also created several videos specifically for social marketing. 

When people spend money on entertainment, they seek experiences that move them, experiences that create lasting memories. One of the best ways to create a memory is by stimulating our senses. The red hues of freshly applied lipstick, the sounds of hooves galloping past, the smell of fresh flowers as you enter through the front gates, the feeling of putting on that brand new dress you've been wanting to show off and the taste of a freshly opened bottle of champagne, those are the memories that often stay with visitors and inspire them to return.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.

We’re a design agency creating for today’s digital world.

We transform brands, grow businesses and tell stories that deepen engagement through thoughtful design. Buffalo & Co. offers, graphic design, web design and development, branding, corporate communications, digital marketing and content including photography, videography and copywriting.