We created a flexible racing season campaign that worked with a variety of racedays and audiences. Our focus was showcasing a day at the races so that it appealed to both horse racing enthusiasts and people just wanting a great day out.

We created a flexible racing season campaign that worked with a variety of racedays and audiences. Our focus was showcasing a day at the races so that it appealed to both horse racing enthusiasts and people just wanting a great day out.

A day at the races is the perfect excuse to live it up and have a good time with family, friends and colleagues. 

‘Live it up’ became our call to action, which led us to exploring different ways up could be used in a racing context.

A day at the races is the perfect excuse to live it up and have a good time with family, friends and colleagues. 

‘Live it up’ became our call to action, which led us to exploring different ways up could be used in a racing context.

A pre-season photo and video shoot was conducted by us to create hero content for all communications throughout the racing season. 

A pre-season photo and video shoot was conducted by us to create hero content for all communications throughout the racing season. 

We also created several videos specifically for social marketing. 

We also created several videos specifically for social marketing.