Ellerslie 2016 campaign
For the Auckland Racing Club’s 2016/17 season, we completed a design re-fresh of their race day creative. Our design is flexible, allowing colour ways and imagery to change out for each major race day, capturing the personality and unique theatre of that day. This allows the campaign to be targeted, but still cohesive across the board.
This season the campaign will roll out across digital, print, billboards and bus backs. In addition to race day creative and collateral, we have recently designed additional promotional material for the Auckland Racing Club, including a video brochure for our client to use when communicating with target sponsors.