Chelsea House is a commercial and retail development in the heart of downtown Auckland. Asked to develop an identity for the building, we created a brand positioning that was inspired by artwork uncovered during the building’s construction phase: a Milan Mrkusich mosaic installation.
This mosaic motif in the branding is showcased in a supporting brochure that is sleek, modern and functional, with a back sleeve that allows customisation. The tablet and mobile responsive website further displays its artistic features.
Positioning Chelsea House as contemporary meets traditional has succeeded in attracting a number of high profile tenants.